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Chief Customer Data and Analytics Officer

at FTN Financial

Posted: 10/12/2019
Job Reference #: *C06631C29F0F8CE4
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Job Description

Requisition Number
19-0853

Post Date
8/29/2019

Title
Chief Customer Data and Analytics Officer

Part Time?
No

City
Memphis

State
TN

Description
Job Description:
The Chief Customer Data and Analytics Officer will design and execute First Horizon’s customer data and analytics strategy and be responsible for developing and delivering a proactive analytics agenda and data driven strategy to strengthen enterprise-wide solutions.

This leader will identify and capitalize on ways to leverage customer data and analytics to further create a differentiated positioning for First Horizon that builds deeper and broader relationships with existing clients and accelerates new client acquisition. The Chief Customer Data and Analytics Officer will leverage leading edge analytic methods, data and research to develop and apply algorithmic models to derive insights, identify organic growth opportunities, improve data-driven decision making, and automate processes.

This leader will partner closely with IT team to design/develop/execute customer data strategy and roadmap to drive optimal data architecture, proactively identify data, insights and analytical work opportunities that support business priorities and drive improved business results, exploratory client analytics, consumer research and validating analyses if inform fact-based decisions on investment prioritization.

The Chief Customer Data and Analytics Officer will design metrics and administer complex analyses on a variety of data and research to evaluate the effectiveness of decisions, and will provide recommendations to generate optimal business results and enable an improved client experience across all touchpoints.

Responsibilities include, but are not limited to:
• Establish a proactive analytics agenda to appropriately challenge senior product, channel, marketing, strategy and technology business partners with opportunities to drive improved business results.
• Expected to leverage a network of industry professionals to stay current on emerging trends and continually bring best practices to execution.
• Deliver in-depth customer data strategy and analytical support for the marketing, strategy, technology, product, and channel management teams.
• Drive channel analytics to determine optimized efficiency and revenue opportunities.
• Lead strategic analytical model development to gain greater insight into client behavior, value, potential, in close partnership with risk management.
• Leverage analytics around attribution, cross-sell behavior, profitability of interactions, next best offer, upsell and cross-sell analytics, and retention analytics across the consumer funnel.
• Integrate external consumer, market and competitive data into analyses. Bring knowledge of external data sources and relevant benchmarks.
• Communicate findings and recommendations clearly and concisely for management, both orally and in written format.
• Continually look at the environment to challenge current assumptions around new sources of data, research, potential analytics partners, tools, talent, etc.
• Develop a high performing team focused on building strong analytical, data strategy, research and business skill sets while sustaining leading employee engagement and retention.



Requirements
Job Requirements and Additional Skills and Knowledge include:
• Proven record using advanced data modeling and analysis techniques
• Strong EQ resulting in relationship-based results;
• Experience building, developing and maintaining data models, reporting systems, data automation systems, dashboards and performance metrics that support key business decisions;
• Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions;
• Demonstrated proficiency in managing a broad range of responsibilities and communicating effectively in a complex organization;
• A proven track record of leading multi-function teams, applying scrum and/or agile ways of working to drive collaboration and successful results;
• Experience of working in a high-growth/ change environment; ability to deal with ambiguity and having a sense of urgency;
• Able to build and maintain productive relationships across businesses, including with internal and external stakeholders; and
• Demonstrated ability to analyze trends and leverage previous experience in the development of strategies and tactics to drive profitable growth.

In terms of the performance and personal competencies required for the position, we highlight the following:

Setting Strategy:
The successful candidate will have a proven ability to develop a comprehensive digital vision and strategic plan, and then execute to deliver results. They will demonstrate a deep understanding of trends and facts that impact First Horizon’s business. A creative and independent thinker, they will develop and persuasively articulate ideas and solutions that may be different from the prevailing or conventional point of view. They will be skilled at working with business leaders to determine how the digital strategy can promote business objectives.

Executing for Results:
This executive sets ambitious, tangible and measurable targets and drives quality execution, taking personal responsibility for achieving his/her team results. They take initiative and operate with a sense of urgency, decisiveness, and responsiveness. They are proactive and action-oriented – always looking for ways to drive new opportunities forward for the benefit of First Horizon – and can work through ambiguity, utilizing strong communication and problem-solving skills.

Leading Teams:
This leader sets a vision and coaches the experience team to be strategic and proactive in its approach to the business. They lead the recruitment, development and retention of talent to support the needs of the organization and drive the appropriate level of external benchmarking for best practices in digital strategy. They should be able to direct the team and take them to the next level, set priorities, allocate resources, take accountability and achieve results – while driving positive change within the digital team and the marketing organization overall.

Building Relationships and Using Influence:
The successful candidate will have an outstanding ability to build relationships and use influence effectively in a variety of settings, both within the institution and with external constituencies. High credibility, integrity and adaptability are hallmarks of their leadership style; they will quickly establish rapport and build productive relationships with peers and superiors and promote a high energy, collaborative, and entrepreneurial environment. They will handle differences openly, candidly and constructively with the best interest of the institution in mind, all while actively seeking input from others and creating an atmosphere where ideas and information flow freely.

Work Hours:
Monday thru Friday
8:00am - 5:00pm

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